This morning, I was walking past my old haunt and I don’t know why my legs simply refused to budge:
The smell of old books and the scent of deteriorating gum was so strongly addictive that I thought I had to get inside the store. I was at a used bookstore which used to be my favorite place to be after school and tills about the time that my mum returned home in the night.
It had been ten years since I had last visited the store but the owner at the counter still gave me an acknowledging grin. I returned the smile and began browsing the books. The place was newly done up and it looked brightly painted. The racks were newly commissioned and the book collection was updated! I was impressed beyond compare!
I picked up five books that were on my reading list for years; also because the prices were a steal!
At the billing counter, I congratulated him for reinventing himself. And he was smiling ear to ear.
Then he spilled out the beans.
He had set up an online shop where he was selling his stock for extremely competitive prices. The venture was doing very well and because of this, the online bibliography who was also from the same city were now frequenting his store.
He promised them great deals and loyalty perks and that made sure that the customer returned. Also, he had a brilliant referral system in place that would put any franchise to shame. He also had incorporated this strategy of picking up the entire stock of books from the publishers at lower rates and then selling them with a markup but much below the printed rates on them. This made the customer feel like he was getting value for his money.
I had also read something like this being done by a few companies where you can buy soundcloud downloads. It looks like this trend is really catching up. More power to businesses that have sound and ethical policies. The customers are happy and the owners are super happy; what more does one want eh.